When starting a side income blog, repurposing content can be done for an increased reach, an SEO advantage and to make the most of your knowledge on a topic.
Repurposing blog content involves reworking content you have created on your blog into a different angle or changing it into other forms, such as infographics/video/podcasts etc and then posting it onto social media platforms, such as Facebook and Twitter, usually in a shorter form than the original, as well as to online communities and on your blog.
As it takes less effort in general to update a post, rather than create a new one, it makes sense to repurpose blog content to gain more views on more platforms, while using less effort.
An example of repurposing blog content is transforming blog posts that you have created into a video and then adding those videos to your posts. The benefits for this would include more visually appealing articles, gaining a wider reach than your typical text reading audience and for enhanced consistency across your blog.
Another example of repurposing blog content is compiling an eBook from blog posts. This can be done by selecting posts that are relevant, trying to bridge gaps while adding content to your eBook, to create a consistently written extensive resource, as an eBook, created for your audience, which you can then link to through your blog.
Another example is creating visual content from a post, by transforming a data intensive post into an infographic that can then be shared on platforms such as Pinterest.