One the items new bloggers struggle with is what pages need to be created on their blogs. I’ve often started working with new clients and visit their blog for the first time and find they don’t have any pages created at all.
WordPress pages, generally accessible from the main menu, are a great way to to share important information with your visitors. Pages can be used to:
- Tell people more about you
- Provide contact information
- Highlight a series of posts
- Highlight your most popular or favorite articles
- Feature affiliate offers
- Highlight advertisers
Of course these are just a few examples of how WordPress pages can be used to provide value to your readers and draw attention to particular topics or posts on your blog. There are many others. Regardless of who many pages you decide you need, there are two that you absolutely must have:
- An About page
- A Contact page
One of the top viewed pages on all of my blogs is the About page. What does that tell you? It tells me that people want to know more about me and the blog itself. Personally, when I visit a blog or website, one of the first things I do is visit the About page. Not only am I interested in the blog’s articles and content, I want to know more about the blogger themselves and their background. In particular, I enjoy reading about what made them decide to start blogging. I also like to see a picture of the blogger as it creates a visual connection with them and helps me know them as a real person. While add a photo of yourself to your About page may seem trivial, many blog authorities agree, including myself, that placing a picture of yourself in your About page can have a considerable impact on the success of your blog.
Every blog should have an About page and that page should contain at a minimum:
- A Photo – Try to include a photo of yourself. It doesn’t have to be anything fancy, just a snapshot is fine. Be aware of your audience and the perceptions they may have when they see your picture. Remember, perception is reality.
- The purpose of your blog – The first thing on your About page should be a few sentences that describe the purpose and intent of your blog. Let your readers know exactly why this blog exists. This answers the famous, “What’s in it for me?” question.
- Tell them about yourself – Don’t go overboard here as I’ve seen many bloggers do this, they share their whole life story…too much information. The purpose of this section is to give your readers a little perspective on who you are but more importantly share with them your experience. This sections answers the question: What gives you the knowledge and background to write about your blog’s topic? This is all part of writing with authority.
- Contact information – This section is optional, but I always like to include some contact information. Generally this is a link to my contact page (unless you like spam, don’t put your email address in your About page) and links where people can find me on Social media like Facebook and Twitter. These should be links to your personal pages not the pages for your blog. Of course if you’re a more private person, you can skip doing this.
The About page should be included in your blogs main menu and clearly accessible to those looking for it (like me).
A contact page is critical if you want to interact with your readers and give people a chance to reach you. People that would use a contact page include:
- Your readers
- Other bloggers
Your contact page should be simple and easy to use and contain a form with the following fields about the person contacting you:
- Name (required)
- Email (required)
- Website (optional)
- Comment (required)
When submitted, the form will send you an email with the information. I get contacted often through my contact pages, mainly by my readers but also by advertisers and the media. Don’t make the mistake of putting your email directly in your contact page. Spammers have automated systems that look for email addresses on web-pages, and I guarantee in no time flat you you’ll begin gets lots of spam email.
Fortunately adding a contact page to your blog is easy using a number of available (and free!) WordPress plugins. Here are just a few I’ve used:
Do you have both of these pages on your blog? What have you found that works well? What doesn’t? What are your thoughts on including a picture? Have a cool contact plugin you like? Add a comment!
Photo credit: Sweet One