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Archives for August 2013

Why you should stop building backlinks

Building Backlinks

No, the title of this article isn't some attempt at a sensationalistic article title intended to get you read it.   I'm really going to "buck the trend" and make a case for why you shouldn't intentionally build backlinks and why I think this practice can potentially hurt your SEO more than it will help it.   I realize I'm probably going to take a lot of heat from this article, especially from the "SEO experts", but I'm okay with that. What are backlinks? First a little background.   A few Continue Reading

How to customize the Metro Genesis Child Theme

UPDATE: The changes in this article will not work for Genesis Metro Pro, as it uses a completely new style sheet and HTML layout. As I mentioned in my article Genesis child themes - My top three, the Metro child theme is my favorite.  Metro looks great "out of the box".  Metro has great typography, support for two menus, and a good amount of white space and lots of widget areas.  The theme is clean, and I like a good clean theme.  Best of all, Metro is fully responsive. I've found myself Continue Reading

Google+ vs Facebook – A lesson in target audience

I've always been one to read or hear something, understand it, but never really grasp the true meaning until I've personally experienced it.   I've been wired that way for as long as I can remember.   I've read about the importance of understanding your target audience and being where your audience is many many times.  The whole concept made complete sense, but apparently I just didn't fully grasp the concept... Until recently that is. Facebook Failure I'll admit, for the past 6 months Continue Reading

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