In the six years that I’ve been blogging, I’ve learned a number of things about blogging. I thought I would share with you the 10 most critical things that you should never forget when blogging. These are core values and attributes that you should always keep in the foresight of your mind whenever you are working on your blog.
1 – Put your readers first, without them your blog is nothing
Many bloggers make the mistake of not putting their readers first. Sure search engine traffic is great, but without readers your blog just isn’t a blog. Readers comment, they come back day after day, they support you, they promote you and most important for me is they encourage you.
As your blog grows, don’t forget your readers. They helped you to get where you are. They are large part of what makes up your blog.
2 – Never ever plagiarize, especially from another blog
As I became more active in the blogging community I was surprised to find that there were bloggers plagiarizing other bloggers. Let me tell you straight out, there is one real quick way to be blacklisted by the blogging community and that is to plagiarize. Don’t steal other bloggers content and don’t use other bloggers content without their permission. Frankly, I always tried to avoid even making my articles seem similar to theirs to avoid the perception of plagiarizing.
3 – Be honest and don’t lie
Trust is incredibly important when blogging. If your readers trust you, they tell others about you and your blog grows. If your readers trust you, they click through on your affiliate links and buy the products you recommend and you earn money. If you lie and get caught, your readers lose that trust, your growth stops and so does your income.
I’ll share a personal story just to prove that you never know who might be reading your blog. My wife and I were out to dinner one night in the small town we live in. At the restaurant was a couple we had met a few weeks before and enjoyed talking to. We were just chatting about hobbies, work, etc. I mentioned that I was a blogger and earned a decent side income blogging. Maggie, the lady, said she read lots of blogs and asked which blogs I wrote on. I wasn’t fully anonymous at the time, but I also wasn’t openly telling everyone who I was either. I decided to tell her, I mean what are the chances right?
I mentioned that I ran a Christian Personal finance blog. She replied “Really?? I read lots of personal finance blogs. She then went on to explain that she had found this great new blog called “Gather Little by Little” that she had been reading and loved it. *GASP*
I hesitated for a bit and told her it was my blog. Of course she laughed and didn’t believe me. I ended up convincing her that I was indeed the author and she was shocked, as was I. Fortunately what I wrote about was all true and what I said I did, I really did. We’re now really good friends with Charlie and Maggie.
4 – Rarely delete comments
If you don’t have thick skin (read #5), develop it real quick. In my early days of blogging, I deleted comments I didn’t like or that I found offensive. My blog right?
As my readership grew and I started receiving more and more comments, people started noticing that I was deleting certain comments. Those people started calling me out for censoring my blog. They accused me of trying to hide the bad and show only the good. What?? But after I thought some about this, I realized they were right, that was exactly what I was doing.
I learned pretty quick to only delete comments that were really bad and that might question the family friendly environment I had going on my blog. Even in those cases, I usually edited the comment some rather than delete it.
One of the things that makes a blog a blog and that people sincerely value in a blog are the comments. Be respectful of any and all comments. Reply with integrity and professionalism and just ignore the ones that are trying to bait or troll you.
5 – You have to have thick skin
The internet is full of people. Most of them are very very nice and reply with thoughtful and sincere comments. Others though…well let’s just say they can be vicious, mean and cruel. The trick to dealing with these types of people is to just understand and know that some people like attention and will do whatever they can to get it. When these types of people make comments that are offensive or hurt your feelings, you just need to either ignore them or respond in a nice way. Don’t ever make the mistake of lowering yourself to their level, it just makes you look bad.
I always follow a simple rule:
If a comment makes me mad, and I’m feeling inclined to respond immediately with an equally negative comment, I walk away for a while. Just take some time and let your emotions calm down. Once you do, you’ll find you can respond better to the comment.
Always remember that you blog reflects on you and that includes your articles, you comments and your interaction outside of the blog. All of these are part of your personal brand.
Be prepared though, their are some real winners out there and they will eventually find your blog. When they do, well think of it this way: You’ve reached the big time.
6 – Socialize
One of the things that surprised me about blogging was how social it was. Want links from other bloggers? Get to know them by spending time talking to them. One of the best ways I found to get to know other bloggers was to participate in social media (you can find me on Google+). Socializing with other bloggers helps you to know them and helps them get to know you. Once you are socially active, you’ll start getting links and recognition from other bloggers and sometimes even big ones. Links from large blogs can really drive a large amount of traffic your way.
Don’t make the mistake of not recognizing the importance of relationships. Like any other business, blogging is more than just running the business, you have to market yourself and participate in the blogging community to help grow your blog. I’ve met a bunch of really great friends through blogging, and while I’ve never met most of them in person, I consider some of them great friends.
7 – Write often
Write and publish articles as often as you can. On my personal finance blog, I published an article a day. Some other bloggers I was working with published 2 and 3 articles a day. Their blogs grew more quickly than mine. Why? Search engines hasve something called bots. Bots visit your site and look for new content. When they find it, they index that content so it shows up in the engines search results pages. The more often you publish content, the more frequently those bots visit your site and the more articles you have in the showing up in the search engines search results pages. Those search results pages equal content.
Additionally, people visit blogs to read content. If you’re publishing often, people visit your blog more frequently and tell others about your blog more through social media. More people reading your content, the quicker you grow.
Now not everyone has the time or ability to publish 2 articles a day let alone 1 and some of you may only be able to do 1 or 2 articles a week. That’s okay, just know that your blog will still grow, just not as fast as a similar blog publishing content more often. The important thing is to establish a routine. As your blog grows, your readers will have expectations about how often and when you will publish articles. Set a schedule and stick to it. If you publish once a week, always publish on the same day at the same time, that way people will know when to visit your blog.
When I was writing on GLBL, personal things would come up and I would occasionally skip a day or two. I would get emails from readers worried about me because they know I published an article a day. My readers were awesome.
8 – Relate to your readers and be personal
GLBL grew quickly and many of us in the blogging network I was in spent a great deal of time discussing what made some of our blogs grow and others not grow.
We all felt like the blogs that shared a more personal side of the blogger grew more quickly than bloggers that didn’t share personal details. My articles were often about some personal experience or story that happened to me related to personal finance. I shared stories about my kids, my family and my friends. My readers really enjoyed hearing about my life. Yea I know, I couldn’t believe it either…but they really did!
Some of my most popular articles were story articles. One in particular was incredibly popular where I shared the story of going to a homeless shelter with my kids one evening and the life changing experience it had on all of us.
Don’t be afraid to share personal stories and details about yourself. Doing so helps your readers connect with you and relate. Also, don’t be afraid to admit your mistakes. Those were also some of my most popular articles. Everybody makes mistakes, and seeing that someone running a popular blog makes mistakes too just makes people not feel so alone or stupid.
Relate to your readers and they will reward you for it. Be real.
9 – Grammar, spelling and readability matter
Grammar and spelling are my #1 biggest weakness when it comes to blogging. Grammar wise I’m pretty good, but my spelling is horrible. While you might not think it’s important, your readers will call you out in a heart beat for a typo or spelling error. Also, making numerous spelling or grammar errors reflects on how professional you are.
If you struggle even in the slightest with grammar or spelling, I strongly advise you to come up with some way to get help or mitigate your weakness. As an example, here’s what I do: I write the initial draft, save it and let it sit for a few hours or even days. Then I come back and I completely re-read the article. This step in and of itself finds most of my grammar or spelling errors. I also occasionally ask my wife or a friend to proof read my articles as well.
Don’t under estimate the importance of grammar and spelling, it will bight you.
(yes I know it’s bite…just seeing if you were paying attention)
10 – Blogging is a journey
I’m not sure why I didn’t recognize this early on, as with most things in life, blogging is a journey. You won’t spend a year blogging and find out that one day you just suddenly know everything there is to know. There are constantly new things to learn. The internet changes extremely rapidly and just trying to keep up with the change is challenge enough.
As you just dive in and start blogging you’ll learn things as you go. Your writing will become better, you’ll learn little tricks, learn about cool software that will help you make your blog better, you’ll learn techniques for attracting visitors and techniques for writing articles that are successful on social media. You’ll continue to learn and grow and it won’t stop. I’ve been blogging now for 6 years and I still learn new things about blogging every day. I love that aspect of it actually.
Don’t make the mistake of trying to learn everything there is to know before you start, you’ll never start. Just dive in and begin, learn as you go. One day you’ll be like me and look back on your early articles and think to yourself “What in the world was I thinking…”
Are you a blogger? What things would you recommend new bloggers not forget? What important advice can you share that would benefit others. Join in and add a comment!