Side income report – January 2013

February 4, 2013

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Some of you may have noticed that it's been a while since I reported on my income and traffic levels here on Side Income Blogging.  No valid excuses, other than I just didn't think about it.  But, good news: For 2013 I've decided to make it a habit to start doing this again. I think it's important for me to share my income and traffic.  After all, I'm teaching you you how to start and grow a blog - I need to be transparent with mine blog.

The last side income report I shared was in August of 2011 (yes, it's been that long).  That was when one of my top earning niche stores got hit hard by Panda and my revenue took a really hard hit.  Frankly, on my niche sites, my revenue has continued to go down - but I've accepted that.

Here on Side Income Blogging I haven't really started monetizing just yet.  I do have some Adsense and affiliate offers here and there, but they aren't huge money makers just yet.  I have plans to release some "eProducts later this year which I hope will be my primary money makers, or at least that's the plan.   The majority of my curent online income comes from my blog design and development work.

What I'm trying to say here is that you shouldn't expect big numbers, as I'm still working to grow my traffic and build an audience.  Once that's done, and I start to montetize a little more, you'll see bigger income numbers.

Jan2013 Side Income Report

January Traffic

Here is my "visits" graph comparing December and January:

January2013-Traffic

Click for larger image

As you can see:

  • Visits were up by almost 32%
  • Pageviews increased by almost 25%
  • Pages/Visit went down by 5% - Not a huge drop, but I'll be keeping an eye on this.
  • Bounce rate is down by 2% - I'm happy to see this, as decreasing bounce rate is something I've been working on.

If none of this makes any sense to you, check out my Google Analytics series, it will help you understand the numbers.

Overall I'm very happy with the numbers for January.  A 32% increase in overall traffic in a month is really good.  I owe much of this to social media, and specifically Google+ and Pinterest.  Here is the summary of my social media numbers, again comparing December to January:

Click for larger image

Click for larger image

I had a few posts that became pretty popular on Pinterest, which ended up being my number social media referrer for January. Google+ is second. I've been trying hard to spend more time on both of these sites. Given Pinterest traffic was up 863% and Google+ traffic was up 115%, I'd say my effort was time well spent. The best part? I really enjoy being active on both of these sites and in particular Google+.

Income

Here is my income breakdown for January 2013:

eBay Partner Network: $44.59

Share a Sale(affiliate link): $50.80

Financial Affiliate: $35.21

Design/Development: $487.50

Total: $618.10

Expenses:

MyDomain (affiliate link) Domain Renewels: $28.12

Freshbooks (affiliate link) estimate and invoicing  software: $48.00

Media Temple (affiliate link) for hosting: $52.00

Total: 128.12

January 2013 Net Income: (Income – Expenses): $489.88

If you look at the numbers, you'll see that the majority if my monthly income is from my design/development work for clients.  Here's the breakdown by income type:

Design/Development/Consulting: $487.50

Side Income Blogging: $50.80

Niche Stores: $79.80

Again, I'm really not focused on income here on Side Income Blogging yet.  My primary focus is building traffic and adding value add content.  Once my traffic gets to a point where I feel I can begin earning a decent amount from advertising and products, I'll do that.  I'm just not there yet.

I am running Adsense and have not reflected the earnings here as I didn't reach the monthly $100.00 in January.  I just hit it last night, so you'll see Adsense earnings reflected on my February Side income report.  I'm currently earning about $15 - $20 per month from Adsense across all of my sites, and $5 - $10 per month from Side Income Blogging alone.  Small numbers, but we all have to start somewhere.

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